In today’s market, where an average consumer can find absolutely anything they might need – and anything they don’t need, as a matter of fact – and where they can have everything delivered to their doorstep, it’s quite challenging for a business to make them loyal customer.
So, you need to find out how to go an extra mile and develop an offer that your customers can’t refuse. However, it’s not enough that you only create a quality list of products or services because you’re surrounded with capable competitors that can do exactly the same.
What you need to pay attention to are novelties, ecommerce and customer experience trends that will give you a head start and enable you to leave your competition at least a few steps behind.
AR & VR
There’s still a barrier between online stores and customers that prevents you from making more sales. Your customers aren’t comfortable purchasing something they can visualize on themselves or in the space around them.
Augmented reality and virtual reality are becoming the most influential factor in customer acquisition as well as retention. With these two methods, your customer can practically feel your products, play with them, and test them before purchasing.
Although this isn’t what you’d call a new trend, it’s definitely crucial to emphasize its importance. One of the ways to upgrade your store and make it more convenient to your customer is to invest in your mobile outreach.
The less effort your customers need to make a purchase, the better for your sales numbers. Therefore, make sure that the mobile version of your store is completely functional, that the number of clicks necessary to make a purchase is minimal, and that its design fits modern criteria.
Instead of putting an effort in to make your offer as wide as possible in order to gather the interest of a wider audience, you should do the exact opposite.
This is the part when you need to focus on quality, not quantity. If your offer is wide, that implies that the members of your team need to juggle different skills in order to satisfy a range of needs of your customers.
If you narrow your expertise and thus simplify your offer, you’ll be able to perfect your offer and supply the market with pure quality. You can be sure that something like this will be highly appreciated by your audience.
Original Photography & Videography
If AR and VR are out of your reach at the time being, there’s a simple yet effective way to replace them and still make your offer quite appealing.
Instead of using generic photos to showcase your products and explain how to use them, you should invest into original photography and videography. Doing this will make your business more trustworthy in the eyes of your audience. Not only will they perceive you as a company that goes into fine detail, but it will also be easier for them to connect with real people in your graphic content.
AI Combined with RPA
There has been a lot of talk about artificial intelligence and robotic process automation lately. These two methods represent a way for you to mechanize a part of your business model, and make it self-sufficient while you can dedicate your workforce to other tasks. Furthermore, AI in this combination is there to take care of your customers so that they don’t feel a change in treatment.
You should explore different solutions that merged AI and RPA. These solutions will enable you to compensate for the lack of staff, upgrade different business processes, provide your customers with 24/7 support, and thus – increase your sales numbers.
By following these five trends through, you will be able to get closer to your target audience. Your customers will be offered a through exhibition of your products, they will be able to use your ecommerce store conveniently, and they will have your expertise at their disposal all the time. This way, you’ll be able to make your business stand out from your competitors, regardless of the fact that you’re supplying the market with a similar offer.