Customers are like good friends; they want to be told and shown that they are appreciated. An effective way for you to let your customers know that you appreciate them is to start and enroll them, particularly long time customers, in loyalty plans. For example, you could use a sales tracking program to record when customers buy certain products from you.
You could also track the number and price of the products. After customers buy a certain amount of products or services from your business, you could mail them a gift certificate or you could subscribe them to a newsletter that goes out to customers who qualify to receive steep discount coupons.
However, nothing may compare to a simple and sincere “thank you”. Choose this approach and you could hire workers to call customers on their birthdays to say “Happy Birthday” and to thank them for supporting your company. Sending customers Postable thank you cards is another strategy that is working for business leaders.
Postable thank you cards are digital communications that are pre-designed to be sent during holidays, special occasions or days that are made special due to a deal closing, sale, etc. Designed with different artwork, the cards work well for a variety of occasions. The range of artwork makes the cards appealing to people from diverse backgrounds.
In addition to the actual design of the Postable thank you cards, focus on the message that you include inside the card. For example, if you’re thanking a customer for buying 10 or more holiday gifts from your company, wording you put inside the card could read: “Thank you for shopping with us. We know you have a wide range of shopping options. We appreciate your business. We appreciation you, and wanted to let you know. Happy Holidays!”
It’s these types of actions that turn one-time customers into repeat customers. That alone can not only increase your sales, it can also save you money. Hub Spot reports that, “It costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one — and on average those current customers of yours spend 67% more than a new one.”
To increase the value of Postable thank you cards you send your customers, consider sending discount codes and coupons with the cards. Make sure the discounts and coupons are for products or services customers value. To do this, you’ve got to take the time to get to know your customers. As Hub Spot shares, “Really understanding your customer means understanding their values and sense of worth. And depending on your industry, your customers may find more value in non-monetary or discounted rewards.” Furthermore, “Every company can offer promotional coupons and discount codes, but businesses that can provide value to the customer in ways other than dollars and cents have an opportunity to really connect with their audience.”
If sending thank you cards sound like too small a step, think again. Sincere demonstrations of appreciation that are kept simple can have a huge impact, especially if you keep in touch with customers and prospects throughout the year. When working with companies that design than you cards, save yourself time by having the cards handwritten using an automated program. Also, consider working with companies that stamp and mail the cards for you.