If you have a website, you will be looking at ways to drive traffic to it. The best way to achieve that is through SEO – search engine optimization. Essentially, this means that you put various strategies in place that encourage the search engines to rank your page higher in their results, thereby increasing your overall visibility. The Holy Grail for an online entrepreneur is the first result on the first page of Google. However, every result on the first page is classed as gold. This is because 80% of traffic will come from those results, which means that you will get more people to your website, driving more sales. This is why SEO should be part of any marketing plan. It is also, however, a very complex and strategic area of work, and this is why you should outsource it to a professional SEO company.
You must understand that SEO is a lot of hard work, and that it requires professional technical skills. Without that, it will not be effective. No, SEO isn’t quantum physics, and you should be able to master it yourself. However, this will take you a long time, and you will have to sift through various misleading resources. You also run the risk of accidentally using black hat SEO techniques, which means that all your hard work will be undone in an instant. You may, in the worst case scenario, even have your website permanently banned from the search engines! If you have the time to study all of this, while also running your own business, then you don’t have to outsource. However, for most of us, this simply isn’t possible.
Why Outsourcing Is Better
Outsourcing to a professional SEO company has a number of key benefits, including:
- SEO is these companies’ bread and butter. This means that they invest heavily in up to date technology and training so that they understand what is happening with the algorithms of each of the search engines. As a result, their strategies are always both effective and safe, yielding positive and permanent results.
- Because their focus is solely on SEO, they will not meddle with other elements of your organization. At the same time, it means that you have a team of people working on your web presence, allowing you to focus on actually running your business. In so doing, everything will become more efficient and effective.
- You will save money overall by outsourcing your SEO. You don’t have to invest time or money in training yourself or other members of staff. SEO is also a long term thing, which means you would likely have to hire a permanent member of staff should you want to do it right.
- You will become more productive. You will once again be able to focus your time on managing your employees and on growing your business. Your focus will be on the core goals and aims of your company, rather than having to complete something that you are not proficient in. In so doing, your entire organization will become more efficient and productive.