Long-tail keywords are phrases containing three or more words that are very specific to your market offering. Incorporating long-tail keywords can bring you greater search engine optimization (SEO) benefits. But that’s not all.
Long-tail keywords for organic traffic often results in improved conversion rates as compared to short-tail keywords. They are cheaper as well. The keywords used in ads that contain three or more words are more likely to make people click as compared to shorter keywords. The reason is that people that want to buy a product or service tend to use longer and more specific search phrases. That’s why incorporating long-tail keywords will result in greater online purchases.
Here are 4 things that you should know about long-tail keywords that will prove invaluable in your digital marketing strategy.
1. Use ‘Relevant’ Long-tail Keywords
You should create an effective long-tail keyword for your website. An effective keyword is the one that relates to your website content. You just can’t use any long-tail keywords for optimizing your website. The keywords should be used by a large number of online audiences to search for your product or services online. So, how can you find the relevant long-tail keywords?
The answer is simple: use online keyword planner tools.
2. Use Online Keyword Planner Tools
You can find a number of different online keyword planner tools. However, not all of them are effective in revealing effective keywords. One planner tool that is simple and effective in searching for long tail keywords for organic traffic is the Google Keyword Planner.
Google planner can display all the long-tail keywords that users use to search for products or services relating to your site. To use the planner tool, you must first sign in using the Google mail ID. Once logged in, you should click on ‘Search for new keywords using a phrase, website, or category’. You can now either enter the name of your product or service, the website address, or the product category.
You can also specify keyword filters, options, and target market to refine your search criteria. Once you click on ‘Get ideas’, you will be presented with a list of keywords. You should select most relevant and in-demand keywords that contain three or more words.
3. Know How to Incorporate Long-Tail Keywords
Long-tail keywords should be included in the heading, subtitles, and the body of the content. You should limit to two keywords per content. Adding too many keywords in the content not only compromises the readability of the content, it also increases the chance of search engine penalty. And once a site is penalized for keyword stuffing, your site will be buried deep inside the search result rankings.
4. Incorporate Keywords into Ads
Apart from optimizing the website using long-tail keywords, you can also use them in your online ads. The benefit of using long-tail keywords is that they are less costly as compared to short-tail keywords. You will have to pay less cost per click (CPC) or cost per impression (CPI) for long-tail keywords.
In the end, using long-tail keywords will result in a win-win situation for both you and the customers. Your customers will be able to easily discover your site and you will benefit from improved online traffic and sales.