Blogging is a great way to add traffic to your site, get more customers and develop brand awareness. Unless your blogs rank well in Google search, you are not going to make progress as expected. Therefore, understanding SEO is one of the main points to making your website stand out among competitors.
In order to accomplish the same, you need to implement proven tactics to boost your ranking in search results. Follow the following steps to rank higher:
Optimize your keywords
The first and foremost step to your SEO strategy is optimizing for the correct keywords. Keywords are important to the extent that they should be part of your key to on-page SEO strategy. In order to do this right, you need to understand which keywords are the best and resonate well with your blog articles. Thus, you will have to conduct research before writing as well as use the results as the basis for what you have written. It is also a great idea to keep a track of which keywords you want to rank for. So, you can also do some SEO experiments all the time to make sure you improve in the right area.
Include keyword in the heading
The most basic way to optimize keywords is to include them in your heading or title. Ideally, it should be placed closer to the beginning of the heading to increase your chances of ranking higher in Google’s results.
Secondly, the practice of keyword stuffing is a very old SEO technique which is not recommended anymore. Nonetheless, you should keep the density of the keywords to 2-3% based on the length of your content. Always remember, you are writing for humans and not for computers and never lose an opportunity to naturally use a keyword.
The best articles are usually divided into different sections under various headings. In HTML, the same are known as H2 or H3 headings. To show the search engines that you have covered your keywords in the articles, you need to include them in your sub-headings as well.
Focus on your Content
Google continuously changes its algorithm. In order to make sure you stay on top of the search results, you need to move beyond today’s tactics and focus on what the future holds. The only constant in the changing area of SEO is that Google will rank quality, in-depth articles over sub-par content. So, you could also focus on in-depth content. The truth is that the best ranking articles in SEO are long, informative and relevant content which helps in readability.
The world is changing at a fast pace and Google wants to present its users with the best and most updated content to reflect the same. Thus, in order to improve your article’s result, you should regularly update them. Make a few updated to the WordPress post and Google will recognize the changes made.
On the other hand, most companies hire an SEO agency in London to help them increase their Google rankings. If you really want to make your brand more popular, then using an SEO agency is smart idea.