SEO is a valuable marketing method that has always been important. It brings good opportunities for improving your online presence. However, establishing a good SEO strategy that gives results is not so easy.
One of the important things that need to be done is to monitor and analyze valuable metrics that can guide your strategy in the right direction.
Today, you will learn about the essential SEO metrics while giving your additional information that can help you learn how they work and how to make the most of them. By getting this knowledge, you will become better at tailoring SEO strategies that can bring results and beat your competition.
Search Engine Results Page (SERP)
SERPs are very important, but this metric is rarely a crucial factor for the success of a campaign. Of course, every site is looking to get to the number one position for the keywords they are trying to rank for, but this doesn’t carry as much value as you might think. Even if you are able to climb to the top, you won’t progress if the people coming to your site aren’t buying anything.
If you have a horrible site that is confusing and non-optimized for mobile use, nobody will buy anything from it and your number one rank will be worthless. It is important that you get as high as possible in SERPs, but the other metrics that go along with it need to be good as well so that they can complement its performance and lead your site to its goals.
Traffic has always been a valuable metric for a website no matter what marketing context we are talking about. But general traffic doesn’t carry that much value when it comes to SEO because not all traffic comes from searches online. Traffic has a lot of components and it is important to get traffic that has interest and not just random people that will instantly leave.
This is why it is essential to look at your organic traffic as these are the people that have landed on your site by finding it in search engine results. How your organic traffic performs can tell you a lot about your keyword strategy as well as how effective it is. Additionally, the more traffic you have, the better your SEO will be as well.
When a visitor lands on your site and does something you intended them to do, that’s a conversion. If your website is an ecommerce store, a conversion is when a customer buys a product or signs up for your mailing list. Website conversions are essential and there is no situation in which a website could be successful without having good conversion rates.
A good conversion rate is at 5% and, although this might seem like something small, it is actually very difficult to create a site that has good conversions. If your conversion rates are low, that might indicate that your site offers a poor experience, your organic visitors are not interested in what you have to offer, and hence your keyword strategy is bad. The leaders for SEO Brisbane say that conversion rate optimization is one of the most vital aspects of any SEO strategy and that this is why they worked so much on improving it.
One of the greatest indicators that your visitors are not showing interest in what you are offering on your site is the bounce rate. This number represents a visitor that lands on your homepage and leaves in a matter of seconds without performing any action. By adding a search option on your site, you can reduce bounce rates as people will be able to find what they are looking for fast.
At the same time, improving your meta titles, meta descriptions, and other texts that appear on your page when it comes up in results will instantly tell people what your page is about and they won’t click on it if they don’t want to. However, if your bounce rate is really bad, this means that your keywords are misleading and that you are trying to rank for all the wrong things.
Metrics are essential for the success of your SEO campaign. Always make sure to look at them before, during, and after a campaign to draw the right conclusions.